Nissan introduces certified collision network consumer referral program
Nissan today announced major new enhancements to the Nissan Certified Collision Repair Network program, launching a consumer-focused referral initiative that ties Nissan vehicle owners with Nissan Certified Collision Repair Providers.
To enhance relationships between Certified Shops within the network and Nissan Owners, Nissan North America is launching the first of its kind On-Demand-Marketing (ODM) tool. The tool simplifies marketing for certified shops through a one-stop-shop process that grants them access to Nissan owners geographically. Now, Nissan Certified shops can send marketing messages via mailer or email promoting their certified shop location directly to Nissan owners. The new marketing tool helps Certified Shops build awareness in their market.
The Nissan Collision Repair Network combines Collision Shop Certification, consumer awareness and education elements, along with shop locators to ensure that Nissan customers can locate the Certified repairer wherever and whenever they might need one. This program assures that Certified collision shops have the right tools, equipment, training and facilities to repair Nissan vehicles to the company’s exacting specifications for fit, finish, durability, safety and value.
“In some cases, Nissan customers have endured a collision repair experience – and the resulting repairs – that have been controlled by third parties who don’t necessarily have the customer’s best interests in mind,” said Mark Zoba, Collision Parts Manager, Nissan North America. “Nissan values our customers and is willing to do whatever we can to enhance our customer’s experience. With this program, Nissan is addressing this critical issue by assuring their vehicle drivers are able to select certified shops that are able to properly and safely repair Nissan and Infiniti vehicles.”
Nissan has teamed up with Assured Performance, a non-profit consumer advocacy organization and the third-party administrator for OEM Certification-Recognition programs.
Working jointly with Assured Performance to determine certification practices, the Nissan Certified Repair Network program is ongoing with focus on identifying and completing certification of the best-in-class body shops across the U.S.
“Nissan’s bold customer referral program is the ultimate payoff for shops who are willing to reinvest in their business and retool and train to ensure they are able to properly repair the new generation of vehicles being introduced by all of the major automakers,” said Scott Biggs, CEO, Assured Performance. “This is a positive step for the entire industry. No business or person should be able to touch a vehicle if they are not equipped and trained to do it properly, and customers and insurance companies should not be paying for substandard work.”